Texture Defined — Full Brand Refresh

Texture Defined needed a complete refresh of their visual identity across every customer touchpoint — from ecommerce product photography to team portraits to branded video for social and their website.

Total Media Lab delivered the project as a five-pillar package over four weeks:

1. Team headshots for leadership and stylists, shot on location in a single day
2. Behind-the-scenes and action footage capturing the production process
3. Client showcase portraits with before/after documentation
4. A testimonial video suite — five edited client interviews, plus short-form cutdowns
5. An 80-SKU product catalog with consistent lighting, color calibration, and white-background + lifestyle variants for each item

All assets delivered in one organized drop. Single project manager, single invoice, single visual language across every pillar.