About

A Portsmouth media house with total range.

Total Media Lab is a Virginia-based media holding company built on one idea: if you own the production, the audience, and the platform, you can do something no single-service agency can match.

LEE DEAR
FOUNDER / CEO

Built by a 20-year media veteran.

Lee Dear founded Mobile Photo Lab™ in Portsmouth, Virginia and grew it into the flagship brand of what is now Total Media Lab — a five-division media holding company serving Hampton Roads.

A current Full Sail University Digital Cinematography student, Lee operates a production rig anchored by dual Sony FX6 cinema cameras, an Osee GoStream Deck, OBS, and Starlink connectivity — meaning broadcast-grade multi-cam output from anywhere in the region.

Community-first. Government-grade.

TML holds SWaM certification (#804150), qualifying for state and local government set-aside contracts. All operations meet or exceed Section 508, ADA Title II, and Virginia CDPA compliance standards — a baseline, not an upgrade.

Known throughout Portsmouth for the Sponsor A Memory / PhotoFund™ model, Good News Portsmouth editorial coverage, youth media education programming, and civic partnerships including Portsmouth Peace Week.

Legal Entity
MrDearShotMe LLC
Parent Of
Mobile Photo Lab™
SWaM Cert
#804150
Founded
Portsmouth, VA
Our Values

What we won't compromise on.

Value 01
Community first
Every job has a community-impact angle. Period.
Value 02
Show up fully equipped
Broadcast-grade gear, deliver same-day whenever possible.
Value 03
Long-term relationships
We play the long game. Transactional bookings are a means, not the goal.
Value 04
Stories that make Portsmouth proud
We tell the stories our city deserves to see on screen.

Whatever you're building, we want to help tell the story.

Get in touch