Case Study · Web Build · Floristry & Catering

Crown Berry Diamonds

Full WordPress Build

Crown Berry Diamonds is a florist, catering, events, and landscaping business owned by Doris Hart in Portsmouth, Virginia. The site was built from scratch using the TML custom plugin stack — zero third-party plugins, zero licensing fees, zero data sent to external services.

Six custom WordPress plugins shipped: Discovery + Compliance (SEO, schema, cookie consent, privacy policy generator, AI crawler allowlist, security headers), Quick Edit (sidebar panel for editing every front-end string), Forms (contact and booking with CSV export), Services (CPT with 7 seeded services), Gallery (photo filter with lightbox), and Testimonials (star ratings with carousel).

A Twenty Twenty-Four child theme carries the Crown Berry brand identity — burgundy, gold, and cream with Cinzel/Montserrat/Dancing Script typography. All five page templates are self-contained with injected headers and footers.

The real differentiator was the client handover: a personalized audio tutorial hosted on the MPL client portal, with ElevenLabs-generated narration walking Doris through every task she’d do regularly on her site.

Deliverables

  • Six custom WordPress plugins (Discovery, Quick Edit, Forms, Services, Gallery, Testimonials)
  • Fully branded Twenty Twenty-Four child theme with 5 page templates
  • WXR import file — 6 pages with templates pre-assigned
  • GDPR/CCPA-compliant privacy policy generator
  • Personalized audio tutorial with 13 narrated sections
  • Client portal hosting on mobilephotolab.com

Outcomes

  • Zero licensing fees going forward — all code owned outright
  • AI-discoverable from day one (GPTBot, ClaudeBot, PerplexityBot all allowed)
  • GDPR / CCPA / Virginia CDPA compliant
  • Owner can edit every piece of content without developer help
  • Tutorial lets the client learn without support calls

Want work like this?

Bring us your project. Fifteen-minute scoping call, no pitch deck.

Start the conversation